The audio cassette hasn't said its last word!

Symbol of an entire era, the audio cassette (or K7) hasn't said its last word and is still as appreciated by young people and vintage object lovers.

The origin of the audio cassette

This vintage audio medium was invented by Lou Ottens and brought to market in 1963 by the brand Philips. After great success in the 70s and 80s, the cassette unfortunately experienced a decline with the arrival of different formats, notably the CD. The latter is indeed known for offering better audio quality than cassettes, as well as a longer lifespan.

The arrival of digital formats hasn't made things easier either, as streaming platforms now occupy a large place in artists' marketing strategies and in listeners' consumption habits.

Surprisingly, the cassette is making a comeback in recent years and we'll list for you, in this article, what explains its regained popularity!

A format that's still popular

Films like Guardians of the Galaxy or trendy series like 13 Reasons Why and Stranger Things have successfully highlighted many elements of the popular culture of the era, such as the cassette, and have thus contributed to its resurgence in recent years.

The cassette is a nostalgic format, which particularly appeals to vintage and retro object enthusiasts, but also to new generations who have discovered this object through their favourite films and series. Unlike digital formats such as MP3 or streaming, you have the possibility to hold the object in your hands and play it on a cassette player! An argument that many people highlight.

It's also a popular format for limited edition releases. Indeed, many bands or labels decide to offer an exclusive item to their fans through a limited edition. This alternative brings an exclusive and unique dimension to the cassette. Not to mention bands from the 70s, 80s or 90s that are still active today and offer nostalgic formats like the cassette to their fans.

An affordable and 100% customizable medium

At Distrolution Merch, we offer 100% customizable cassette duplication. It's up to you to personalize the cover and the case according to your tastes and desires, as well as the cassette itself from a wide range of colours and patterns.

Our offer includes audio duplication, transparent cases (coloured cases optional), cassette colour mixing from over 20 colours, full-colour J-Card, shrink-wrapping and shipping within Europe. 

Highly appreciated, especially in limited editions, cassettes are easily transportable and are cheaper to produce than vinyl records.

Let yourself be tempted by this timeless medium, which will definitely not go unnoticed on your merch table or your online shop!